With the Covid-19 pandemic closing in on the two-year mark, never has online buying been more popular. This applies to goods that have always been popular to purchase online such as restaurant meals, jewelry, clothing and books, but also more unusual purchases like buying a car online. Shopping for car insurance online has been popular for some time now, and in fact, it's estimated that more than 70% of those buying car insurance last year began by going online to do some research.
What's really surprising is that, according to J.D. Power, about 2/3 of consumers buying new cars do their shopping online. The Internet is an incredibly useful tool for those doing their "due diligence" by researching products before putting their money down, especially with higher-priced items. Keep in mind that there's a difference between shopping online and buying online. Shopping for a car online includes:
- Researching a particular model car
- Finding cars that are listed for sale
- Comparing different models of cars
- Calculating car loan rates and payments
- Determining what their current vehicle is worth
- Obtaining car dealer information
Pros and Cons of Buying a Car Online
Deciding whether or not to buy a car online will depend on just what you're looking for in a car-buying transaction. Buying online can be fast, convenient and without the hassle of having to deal with a car salesman. But if you're the type of person who wants to see, touch and smell your potential vehicle while taking it out on a test drive, then an online purchase might not be right for you. Here are some of the pros for online car purchasing:
- Streamlines the process, saving time from the traditional in-dealership experience
- Offers a car deal with no negotiations, no haggling and no sales pressure,
- Shop at your convenience.
- Take delivery at home or anywhere else you choose.
- Inability to inspect (see and feel) the car you're buying.
- Less chance of taking a test drive.
- Less ability to negotiate a price.
- May restrict your financing options.
- Getting a fair price for your trade-in may be difficult.